Privacy Policy

Welcome to Duolab's privacy policy. Duolab UK Ltd is the controller and responsible for your personal data (collectively referred to as "Duolab", "we", "us" or "our" in this privacy policy).

This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you. We keep our privacy policy under regular review. Please check back regularly to see how we are processing personal data.

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We collect and process your email address and preferences in receiving marketing from us.

We will only use your personal data when the law allows us to. Only where you have provided us with your consent to do so, we will contact you with updates about the Duolab brand, the launch of Duolab and with more information about how you may become a Duolab brand ambassador.

We may share your personal data with our third party processors for the purposes set out above, including IT, analytics, search engine and marketing service providers.

We may also share your personal data with other third parties including:

  • Professional advisers including lawyers, bankers, auditors and insurers;
  • Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or when bringing or defending a legal claim.

We may transfer your personal data outside the European Economic Area. We will only do so where one of the following safeguards applies:

  • An adequacy decision has been made by the European Commission in respect of the country to which we are transferring your personal data;
  • We have put in place specific contracts approved by the European Commission which give personal data the same protection it has in Europe; or • Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield.

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for. To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Those rights are set out below.

  • Request access to your personal data. • Request any incomplete or inaccurate personal data that we hold about you to be completed or corrected.
  • Request erasure of your personal data, where certain grounds have been established.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) providing that we do not have a compelling legitimate ground to continue to process it for that purpose.
  • Object to processing where we are processing your personal data for direct marketing purposes.
  • Request restriction of processing of your personal data, under certain conditions.
  • Request the transfer of your personal data to you or to a third party, in certain circumstances.
  • Where we are relying on consent to process your personal data, withdraw consent at any time.

If you wish to exercise any of the above rights or if you have any questions about this privacy policy or our privacy practices, please contact our data privacy manager by email at, by post at Capital House, 25 Chapel Street, London, United Kingdom, NW1 5DH, or by phone on +44 20 7907 0300.

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies:

  • Analytical cookies. These allow us to see how our site is working, if there are any problems loading certain pages, recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Marketing cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
Name and Type Purpose Cookie Duration
_ga Cookie used by Google Analytics to distinguish users. 2 years
_gid Cookie used by Google Analytics to distinguish users. 24 hours
_gat Cookie used by Google Analytics to throttle request rate. 1 minute
__kla_id Cookie used by Klaviyo to track when a user clicks through a Klaviyo email to 2 years

You can control the cookies set by changing your preferences when you visit our website. Cookies can also be controlled by your web browser settings. You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies you may not be able to access all or parts of our website.

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We are Duolab UK Ltd. By giving your email address you are signing up to receive emails from us about how you may become a Duolab brand ambassador, as well as regular updates about the Duolab brand and launch. You can ask us to stop sending you emails at any time by clicking the 'unsubscribe' link in any of our emails or by visiting this link.